Look no further than the runaway success of the recent ALS ice-bucket challenge as a demonstration of the power of user generated video in a social context. Recent research highlights that user generated videos on Youtube get 10x as many views as brand produced content.
Verbate enables you to easily manage 100’s of responses, and at the same time give a little direction to ensure these align with your content strategy.
Competitions and campaigns
More and more brands are bringing user generated video into their contests and advertising campaigns. Not only does this tap into the creativity of their networks, but also democratises the brand’s marketing messages, in the process making them more authentic and trustworthy.
Events
Tap into the atmosphere and excitement at your next event to capture some great social content and to raise the profile of your organisation and upcoming events. Release videos individually or edited together for extra impact. Build excitement and the conversation pre-event with videos from your key-notes, guests of honour and panel members.
Web content
Give your online community an opportunity to be creative - after all, their passion is the most powerful message you can present. As an example there have been 8 billion views of lego themed videos on Youtube since 2005, 99% of which were of user generated video. Let your users speak for themselves, and people will listen!