Immersive research video surveys enable you to capture insights, emotions, perceptions at key decision points on the customers' journey e.g. in-store purchase.
Below are some examples of how our clients have used Verbate to truly understand their customers’ decision making processes.
Product testing and unboxing
See how customers interact with your products in real life scenarios such as unboxing or using products in natural environments, rather than in your office. Reveals more accurate results with uninfluenced first impressions, and reach a larger and more diverse test subject base for the same cost.
Shopping insights
Understand how your product is perceived on the shelves in competitive markets. Let people shop on camera for you and show you what influences their in-store decision-making.
Brand provocation
Test how your customers and employees perceive your brand and product. Does this align with your brand identity and messaging? Use situational approaches to see how your customers interact with your brand “in the wild” and how it impacts their world.
Visual tasks
Use mobile video to let your customers visit your locations, buy food, show you their fridges and wardrobes, give a tour of their house, or show you around their vehicle. With imagination and the right approach you can get closer and understand your customers better than ever before.
